What's the deal with sponsoring a race?
In 2023 there are many ways to advertise. You can go old school and purchase an ad in a local newspaper or magazine. You can go high tech and put some big money behind clicks on Google. You can leverage your social media and tell the world who you are. And you can… sponsor a race?
I know, I know. Sponsoring a race is probably not the first thing that comes to your mind when you think about your businesses’ advertising budget. But I’m here to tell you that it’s worth your while and gives some serious bang for the buck. Advertising via a race is providing a service for the community, outsourcing your advertising to someone else, and crafting a positive narrative around your business all wrapped up into one… and only for the price of a few traditional ads!
When sponsoring a race there are a variety of ways for businesses to participate — each a different tier that gets you different perks. For instance, at the lowest (and cheapest!) level of sponsorship, a business can pay to advertise via race packets (as well as have their logo on race tees and the website which comes with all the tiers). This means you get to give each runner something from your business: a coupon, promo item, free consultation — whatever you think will get them to respond to your ad! This is effective because runners are always excited to dig around in their race packet for all the freebies and goodies! Want to get your name out there even more? You can purchase the naming rights for the race (example: The Blackhorse 1st Street Beer Mile, sponsored by Blackhorse Brewery or the Visit Cleveland Half-Marathon and 5k sponsored by the Cleveland Chamber of Commerce) or purchase one of our social media packages, where we will shout your business’ name from the rooftops Instagram/Facebook/Internet/blog/everywhere. Want to meet your potential customers or offer them an onsite service? Choose a tier that includes finish line set up and meet runners as they cross the finish line — again, runners love samples, free consultations/massages/stretches/etc. Want something tailored to your business? Just let us know! We are happy to work with you.
Not convinced?
Here are my top 6 reasons for why you should think about advertising with us through a race:
Guaranteed Reach
People pay money to run in races; this is an engaged audience! Instead of just hoping that someone sees an ad or you can reach hundreds (even thousands!) of new, local leads guaranteed through race packets, finish line set up, and social engagement through Terra Running.
Positive Brand Association
We don’t mean to brag but we are very proud of the reputation that we have built over the years. Terra Running Company in known as a local business that cares about the community… because we do! We strive every day to provide the best customer service, support our neighbors and be approachable. And not only are we an award winning local business, we are also a nationally recognized business — winning A Best Running Store award in 2022 and 2019.
Relevant Leads
While we believe any business is going to benefit from attaching their name to a Terra Running race, this impact will be magnified if upper middle class individuals with an interest in health and wellness are some of your target customers. Get information about your business into our runners hands and convert leads!
Add Tangible Value
This is my favorite part about sponsoring a race. Your name isn’t just up on a billboard, your business is helping provide a service through this creative form of advertising. Having quality races improves the quality of life in a community and brings in people from out of town. Potential customers see your business’ name attached to a race and know that you care about keeping the community engaged and active. This further builds a positive brand name for your business!
Affordable and effective
We know that advertising isn’t cheap. But instead of paying hundreds of dollars for just one ad in a newspaper, or thousands of dollars for a billboard, your business can sponsor a race and add to the quality of life of our community, while still gaining the perks of both traditional and creative advertising! It’s a win, win, win.
Stand out
Event sponsorship means less advertising competition. With only a few businesses per event, you are guaranteed to be seen. You can stand out even more if you purchase naming rights!
If you are curious to learn more about sponsoring a race or event with us, don’t hesitate to contact us! We always have something on the calendar and are eager to work with other businesses in our area to put on quality events for our community and beyond.
Katz Awarded Small Business Person of the Year Award for 2022
Terra Running Company is proud to announce that owner and operator, Brittany Katz, has been awarded the Mel Bedwell Small Business Person of the Year Award for 2022. The award is presented by the Cleveland and Bradley County Chamber of Commerce.
Katz was presented with the award on Wednesday, May 18th at the Mel Bedwell Small Business Person of the Year Award Luncheon sponsored by Pinnacle Financial Partners. Senator Bob Corker was the headline speaker and last year’s winner, Brad Benton, presented the award.
The award goes to a small business owner who has shown: staying power, growth and number of employees, increase in sales and unit volume, innovation of product or service offered, response to adversity, and the evidence of contribution by the nominee to aid community oriented projects.
Since opening in Cleveland in 2016, Katz has grown Terra Running Company into, not only a community staple, but a business focused on doing good and enhancing the lives of residents in Bradley County and beyond.
Originally on Georgetown Road, Katz moved Terra Running Co. into the old Fillauer Building on N. Ocoee Street in 2018. The move was an investment in downtown Cleveland, aimed at promoting growth and community. Katz also added a coffee shop — Cleveland Coffee & Market (formally named Bear Brew) — at that time. She has grown both businesses even in the midst of the global pandemic and an unprecedented economic landscape.
Katz credits her loving family and friends, her staff, and the incredible support of the Cleveland community (as well as her dog Rocky!) to her success.
An Interview with F45 Cleveland
We first met the folks down at F45 Training at the beginning of this year when we were invited to come to the studio to set up during a new member event. We were eager to come, because, like many of you, we had run past their studio many times and were curious about it. Since that time we have continued to connect with their team which has led to us being able to offer a free F45 class for our Terra VIPs on Wednesday, April 27th at 6:30pm. To give those who are interested a better look at what F45 is, we asked studio manager, Troy Vanscourt, some more about their studio and what an F45 workout is all about.
Can you tell us a bit about F45? What is it, when did you all open in Cleveland, etc.
F45 Training Cleveland, Tennessee is a boutique style fitness studio. The F stands for functional training, a mix of circuit and HIIT styles workouts geared towards everyday movement. 45 is the total amount of time for sweat dripping, heart-pumping fun! We opened our doors to the Cleveland community in July of 2021.
What makes F45 different from someone just going to the gym on their own time? What makes F45 different from other specialty gyms?
F45 differentiates itself by focusing on Functional Training, which is a classification of exercise that involves training for activities performed in daily life and is designed to help individuals move and perform better in their everyday activities.
These types of exercises typically involve the use of your full body and multiple muscle groups, and consistent adherence can lead to a range of benefits including improved energy, body composition, metabolic function and sleep, and decreases in fat mass, stress, depression and risk of lifestyle diseases.
Our workouts are fueled and organized by the robust technology systems that we have in place. A series of TVs mounted on the front wall of our studios provide an organized, station-by-station diagram for each daily workout. With the guidance and motivation of the F45 Trainers, this system is a visual tool for our members to progress from exercise station to station throughout the workout. Integrated with F45TV, LionHeart gives you the power to accurately track your workouts, monitor your heart rate, the percentage of your maximum effort, and the total calories burned to help you reach your true potential.
The employment of our functional and circuit training workouts in a Team Training atmosphere is the final factor fueling F45 Training’s dynamism. The motivation and encouragement in a Group Training facility create a pulsing, upbeat environment where individual health and fitness goals are met and exceeded. This is what makes F45 Team Training, Life Changing!
The word "cross-training" is thrown around a lot. Can you tell us what you understand "good cross-training" to be and how it can be helpful, especially for runners?
Cross training is a widely used term in fitness today however, not all forms of cross training may be helpful, especially for runners. F45 cardio workouts are high intensity interval training sessions designed to improve cardiorespiratory fitness, physical capacity and body composition. HIIT workouts have also been linked with numerous health benefits and have been shown to reduce the risk factors associated with chronic disease.
F45 Training typically involves short intervals of high-intensity exercise, interspersed with static or active recovery periods. This type of exercise is typically performed as a time-efficient alternative to steady-state aerobic training as individuals are able to maintain high-intensity exercise for longer periods of time. Sustaining higher exercise intensities as a result of HIIT workouts is shown to promote greater adaptations in cardiorespiratory fitness.
Would you mind sharing an exercise (or two!) with us that you would recommend runners add into their routine? (and can you tell us why it would be helpful specifically for runners)
Plyo Lunge
Functional fitness exercises are associated with an increased ability to carry out daily tasks and improved quality of life. A major advantage of F45 is an increase in the excess post-exercise oxygen consumption following each session compared to steady-state training. The contribution of excess post-exercise oxygen consumption to overall energy expenditure has a direct influence on body composition. It is also well established that cardiorespiratory fitness and reductions in fat mass are strongly associated with reduced risk of metabolic disease, adverse cardiovascular events and even mortality.
Exercises that we recommend runners add into their routine:
Dead Ball Around the World + 2 Plyo Lunges
4 sets, 45 seconds work, 15 seconds rest
This exercise will promote both upper and lower body strength and stamina as you engage the shoulders, core, glutes, quads, and hamstrings.
4 sets, 45 seconds work, 15 seconds rest
This exercise will improve functional movement and balance while engaging the glutes, quads, core, calves, shoulders, chest and triceps.
Both exercises will especially benefit runners strength, cardiorespiratory fitness as well as help improve body composition.
How can our audience connect with F45? Where are you all located, can people try out a class, meet the team, see the gym, etc.
F45 Training Cleveland TN is located at 210 1st St NE, Cleveland, TN 37311 near Catch Bar & Grill and Ever After Bridal. You can connect with us on all major social media platforms (@F45_training_clevelandTN) as well as via our website f45training.com/clevelandtn , by phone at (423) 813-9253 or simply stop by the studio during our business hours!
Terra Running VIP members have the exclusive opportunity to try out a FREE class on Wednesday April 27, 2022 at 6:30pm by signing up here or anyone is welcome to redeem a trial with us at anytime by visiting our website.
Any final thoughts you would like to share?
Research has shown high intensity interval training workouts significantly reduce abdominal fat and total body mass compared to moderate steady-state aerobic exercise. Reductions in fat mass are strongly associated with a range of additional health benefits. F45 has many beneficial effects on psychological and cognitive outcomes.
More than a fitness studio, we’re a community of people who’ve come together from all walks of life to work towards the common objective of reaching our health and fitness goals. Are you interested in taking the next step toward a healthy and active lifestyle? Let’s learn how we can help you achieve your health and fitness goals with a free Terra VIP X F45 class experience!