Run for Their Freedom
Continuing with our fall race features, in this edition of the Terra blog we are thrilled to highlight Run for Their Freedom 5k, benefitting the fantastic local non-profit Willowbend Farms. To get us up to speed on all things Run for Their Freedom, we caught up with Kristina Higgins, the Survivor Care Coordinator at Willowbend Farms. Kristina is the race director, along with Willowbend’s CEO Sarah McKinnis. Read on to learn more about a race that has quickly become a Cleveland fall classic.
Can you tell us a little bit about yourself and how you got involved with WillowBend Farms?
I started with WillowBend Farms as survivor care coordinator in October of 2020, after a 11 year career in nonprofit public relations/marketing. It was a big switch. Stereotypical as it sounds, I wanted to help those who needed help most and make a difference with actual hands on work, rather than doing it all in a sanitized way behind a desk. In the spring of 2023, I became the administrative director. In this position, I work directly with our CEO to implement policy, oversee day-to-day functioning, and tackle whatever challenges the day brings. I also get to do fun things like plan our annual conference and Run For Their Freedom!
For those who don't know, can you tell us about WillowBend Farms? What do you all do and how does that impact people in our area?
We are a nonprofit organization based here in the local community, but reaching 27 counties throughout our region. We serve survivors of human trafficking through restoration efforts like our two year residential and vocational programs, through connection with services and help reaching goals, and through our emergency response center. Another of our initiatives is prevention, awareness, and education. We provide trainings at no cost to agencies, schools, churches, businesses - anyone who wants to know more about what human trafficking is and what they can do to prevent it. This is just a small summary of all we do! Last year we served 221 survivors and trained over 8,000 people, and we are on pace to increase both of those numbers this year.
When I think of fall races in Cleveland I think of Run for Their Freedom. Can you tell us about the race? How did it come about and how does it benefit the work you all do?
Run For Their Freedom serves a dual purpose. It is our primary annual fundraiser, with all contributions going straight back to survivor restoration. Our fundraising goal of $50,000 covers a survivor's full participation in our two year holistic residential program. The other important purpose for this race is that it brings together the community in order to bring awareness to the reality of human trafficking in Cleveland, and to honor survivors and those we've lost to modern day slavery. We also love to just join with everyone and have a fun night.
We started this with a group of Lee students tasked with developing a public relations campaign for WBF. That was in 2018 and we've been going every year since!
What should runners expect on race day? Where is the race, when does it start, and is there anything else unique about it?
The race begins by the yellow chair at the Greenway on October 19 at 6:30 pm. We have a 1 mile walk option for those who want to participate but aren't interested in running the 5k. The cool thing about the event is that it's not just a race; it's also a community festival with something for everyone. We will have food trucks, coffee, great music, vendors, games, and so much more. The weather is usually perfect and it's a fun time for families and the whole community to come out and enjoy the evening. Everyone will want to stick around after the race to participate in our powerful candlelight ceremony and worship.
Anything else you would like to share?
We hope everyone registers for the race and comes out on October 19 for a great night. The funds raised truly make a huge difference for survivors, and the awareness built impacts prevention efforts within our community. It takes all of us together to do the work!
__________________________________________________________________________________________________
The race takes place at 6:30 in the evening, Friday October 19th, in Greenway Park. For more information, visit the event page on Willowbend Farms website. Runners can also learn more about the work and mission of Willowbend Farms by visiting willowbendfarms.org. Be sure to also check out their curated shop in downtown Cleveland at 95 2nd Street NE, Cleveland TN 37311.
Starting to Run Backwards
For most people, before they begin their running journey they have some sort of desire to actually run. First, they decide they want to “get into running,” and then they might do some research. One might find a good cardio workout for beginners and find shoes that will best benefit them. This is great and typically a beautiful progress to becoming an avid runner. This is not my story.
When I got hired at Terra Running Company, I was not a runner and had no intentions of becoming one. Therefore, training was a little more difficult. I had to start from scratch, so I started with Skratch, and I will say their cookie mix is delicious. On a serious note, I tried on roughly 26 pairs of running shoes, becoming hyper-aware of every detail and feeling. I’ll be honest, this made my everyday shoes feel a little less comfortable. I needed to know what each shoe felt like in order to sell them. Although I was not going to run in them, other people would, so I needed to have knowledge even without much experience.
As I continued to learn about shoes, I learned about the importance and benefits of nutrition, socks, accessories, and running in general. I now spend many hours a week talking to runners about what suits them best, mostly pertaining to shoes but also their likes and dislikes surrounding all things running.
Since starting at TRC, I have loved getting to know my coworkers, regulars, and new customers. I have seen the joy people get from putting on a good shoe after so long without one. I have seen the excitement people get when running with their friends. And I have seen the satisfaction received by finishing a race. This has been inspiring and encouraging. Mary Lou Kownacki has a quote that states, “There isn’t anyone you couldn’t love once you’ve heard their story. ” I often think about this quote when dealing with others, but uniquely this has been true for me pertaining to running. I learned so much about running and runners that I have started to run myself. I used to make the joke that if you saw me running you should run too, because there would most likely be something chasing me. Now, I will quote some Terra gear and say, “Run for your life,” and I will do so happily. For now, I’m off to jog on the Greenway…
Gear up for cold weather running
The temps are dropping, but that doesn't mean your activity has to slack off or head indoors. If you ask me, the greatest thing about Tennessee winters is it's often still sunny, even when the air temps drop below freezing. If you want to keep up with cold weather running, here are some tips to prepare.
1. When headed out for a cold weather run, dress like you would if you weren't running and it was 20 degrees warmer. For example, if it's 30 degrees F outside but you are headed out for a run, ask yourself what you'd wear on a normal day if it were 50 degrees F outside. You'd dress in pants and a light jacket, with some layers you could unload once warmed up. Don't overdo it just because 30 seems so cold! You're going to warm your body up as soon as you start moving.
2. Layers! On top, dress in lots of layers. Make sure your base layer is always moisture-wicking, never cotton. Dress in a short-sleeve base layer, a long-sleeve over top, and a jacket that you can easily unzip or take off when your body warms up. My favorite winter running jacket is the Brooks Canopy Jacket. There are buttons along the zipper so you can keep the jacket closed but still release heat through your chest. It is also packable into a bag sewn into the jacket.
3. When in doubt, overdress to get yourself out the door. You can always shed layers as you run, but if you're having trouble convincing yourself to get out the door, just throw on another layer (jacket, hoodie, whatever!) to get going. Once you get outside, you'll feel more like continuing. You can always take off a layer, ditch the gloves, and keep it moving!
4. Change your mindset. In just a few short months, it will be back to sweltering heat! We'll be talking about avoiding running in the heat of the day and working hard to keep our electrolytes up because we're sweating so much. Enjoy the brisk weather while you can! The winter is where fast, fit, consistent summer runners are made, so don't skip out on these cool runs if you can!
Running for the Right Reasons
Over the past few years, running for me has been full of many ups and downs. When I initially started to get into it, I was overweight and viewed running as a way to get into better shape. Running for me became all about split time and calories burned, and I never paid attention to whether I enjoyed what I was doing. It took me a long time to realize this and when I finally did, it completely changed my outlook on what running meant for me. There are so many reasons why someone should try running, but it is important to choose the right ones. Running is a great activity, but it can quickly become an unhealthy obsession that is more destructive than it is good. For me, it was when I started to forget about the metrics that I found myself starting to love running for the sake of it. It took a long time to get to this point, but running has become one of my favorite things to do and is something that I love to share with other people. I would highly encourage everyone to forget about what the numbers on their watch or phone say and go running for the fun of it. You might find yourself loving it more than ever before.
For more on this topic check out the Terra Girls Podcast Episode: The Shadow Side of Running Tech
Meet Jared!
Meet one of the newest members of Team Terra: Jared!
Q: Can you tell us a little bit about yourself?
My name is Jared White and I am originally from Sarasota FL. I moved to Ringgold, GA when I was 7, and then moved to Cleveland, TN when I started attending Lee University. I’m in my junior year at Lee studying biology, and I love to do anything outdoors.
Q: What is your favorite thing to do outside?
My favorite thing to do outside is pretty split between whitewater kayaking and running. I also love hiking and throwing frisbee with my bros.
Q: Q: What is your favorite movie, book, and TV show?
My favorite movie is easily Star Wars: Revenge of the Sith. My favorite book is The Lord of the Rings, and my favorite TV show is Star Wars: The Clone Wars.
Q: How long have you lived in Cleveland?
I have lived in Cleveland for about a year and a half now since coming to Lee. I really enjoy the community and all of the fun hikes that are super close by.
Q: What is your advice for someone looking to be fit for shoes, never been to Terra?
Focus on what shoe feels best to you, and don’t worry about what other people have told you is the “best shoe.”
Meet Direct Primary Care & Associates
As runners we know that exercise is good for our health. We try to eat well (usually!) and get enough sleep as much as is possible. But a lot of time, our effort toward our health ends there. One of the reasons for this is that healthcare feels complicated, expensive, and often out of reach. If this sounds familiar to you, meet our friends at Direct Primary Care & Associates! Not only are they one of our premier sponsors for the Cleveland Half-Marathon, they are an incredible community partner passionate about keeping Cleveland (and Dalton, Athens and Knoxville) healthy. We interviewed Vice President of Business Development, Tim Tatum, about DPCA and how they can help you stay healthy without the usual bank breaking hassle.
Can you tell us a bit about Direct Primary Care and Associates? What is it and who would benefit from your services?
Direct Primary Care Associates offers a simplified and smarter approach to better health without the stress and limitations of third-party insurance companies. Our membership provides office visits with plenty of one-on-one time with your doctor, allowing you the opportunity to take proactive steps toward a healthier life. We meet you where you are with 24/7 access to your primary care provider via phone, text, email, or video call. DPCA offers same day or next day appointments and have locations in Cleveland, Athens, Dalton, and Knoxville. It’s not insurance – it’s healthcare.
What about yourself? What is your role at Direct Primary Care and how did you get involved?
I’m Tim Tatum and I am the Vice President of Business Development at DPCA. I have worked in the mental health arena since 1995 and I want to continue to use a collaborative approach to helping people overcome challenges. I left a career of over 25 years in Behavioral Health to start this company with my partners. I am extremely passionate about the service we provide.
What makes Direct Primary Care different from the “traditional model” of primary care?
We build a relationship with you. Visits at DPCA are unrushed and are typically 30-60 minutes. We offer same or next-day appointments and are available via our HIPPA compliant app , you can call, text, or video call 24/7. We meet you where you are. We offer preventative care, chronic disease management, minor in office surgical procedures, care coordination, personalized wellness plans, episodic care, medication refills, and labs.
When a lot of people hear the phrase “primary care” they think about their annual physical. What else does primary care cover? What services do you all offer?
We are proud to offer much more than just your annual physical. We offer women’s health, men’s health, annual lab work, mental health, removal of warts, urinalysis, cholesterol testing, electrocardiogram, and much more! Visit DirectPCA.com for a full list of our included services.
Do your patients usually still have some form of insurance for emergencies?
We are a great alternative to using your insurance for routine primary care and DPCA is much less than your insurance deductible. Our fee covers only our services, not the cost of visits to specialists or some of the tests we may request. This means that insurance may still be needed for some of the care we may order.
All patients, regardless of insurance status, pay the same monthly membership for our care and receive the same services. No patient is turned away because of insurance, and no one is turned down for pre-existing conditions.
Why should people care about their healthcare beyond emergencies?
To continue to improve your overall health and wellness. DPCA is focused on wellness which in turn decreases hospital admissions, specialty referrals, and decreases ER visits, therefore, affecting your physical and financial wellness.
How much does being a member cost?
DPCA is a membership-based fee of $70 per month for individuals aged 18 and older. We also offer family and employer group plans. Approximately 80% of our customers are sponsored though their employer. By keeping a modest rate, we become more cost effective than paying traditional copays and deductibles. Memberships include many routine labs and medications.
How can people learn more?
For more information, please visit DirectPCA.com or please email Tim@DirectPCA.com
As a physician, do you have any advice for our runners on staying healthy and injury free?
Before a run, we would recommend that you find great running shoes (from Terra RunningCompany), don’t run if you have any pain, and ice any injuries as needed. After a run, we recommend that you refuel and focus on eating protein and carbohydrates. This will help your muscles recover quickly. Of course, if you have any further questions or concerns, please contact us at DirectPCA.com.
Any final thoughts?
We are happy to be supporting Terra Running Co and we are thankful for our community that continues to support DPCA. Discover the difference today at DPCA.
Are you ready for the Cleveland Half-Marathon and 5k?
Happy 5th Anniversary, Cleveland Half Marathon & 5k!
The 13.1 mile half marathon distance is a great "challenge distance" most runners. For local runners, it’s made even more special by running it right here on the streets of Cleveland! Whether you're passing your favorite family of ducks on the Greenway or enjoying the quaint downtown streets, the Cleveland Half Marathon & 5k has become a local favorite for runners and walkers.
For the first 4 years of the race, it was held in May. Not only were we challenged by the original tough course, but we battled massive rain showers, Greenway flooding, and hot, humid conditions. In those first 4 years, the Cleveland Half Marathon hosted the Road Runners Club of America Half Marathon Tennessee Championship. The 5k hosted the Girls on the Run of Southeast Tennessee Celebration 5k. We also hosted runners from over 20 states visiting our great town for the race!
In 2020, we were forced to postpone, then cancel the Cleveland Half Marathon & 5k due to COVID constraints. Runners found other challenges, like virtual races, small socially distanced group runs, and at home workout classes to keep them moving. We were so excited to bring back the race after COVID in October 2021.
October 2021 was a great celebration of running, events, and gathering being back in our lives safely! We hosted the 4th Cleveland Half Marathon & 5k with a reimagined course and a new title sponsor in the Cleveland Bradley Chamber of Commerce. The finisher medal in 2021 was the Lee Chapel, a runner favorite right on the course.
We are excited to be hosting the 5th Anniversary Cleveland Half Marathon on October 1, 2022. We will be revisiting the fast, flat course from 2021 and celebrating with throwback finisher medals from the previous 4 races.
If you’re looking to break your personal record or run a course with very little elevation change, the Cleveland Half Marathon course is for you! Because the race is now during the school year, we have tons of great student groups from local schools and Lee University along the course directing runners and manning aid stations.
Join the great tradition that has become the Cleveland Half Marathon & 5k on October 1, 2022. All the info you need, as well as registration, is available at ClevelandHalf.com.
And a big special thanks to our incredible sponsors: Visit Cleveland — our 5k title sponsor, CORA Physical Therapy and Direct Primary Care — our premier level sponsors, and the rest of our incredible sponsors, the YMCA of Cleveland, Results Physical Therapy, Robbins Family Dental, and the Oak Ridge Secret City Half-Marathon.
Sock Spotlight: Swiftwick
While we stand behind the quality of all the socks we carry at Terra, ask each member of our team their favorite sock, and you'll get a different answer. Come at the right time and you might overhear Brittany making fun of Asher for wearing tie-dye socks or me for dressing like I'm about to mow my front lawn in the 70s.
My favorite brand we carry is Swiftwick. They're based out of Franklin, TN, but they produce many of their socks right here in Cleveland! All their socks are made in the USA, and they emphasize sustainable production.
Aspire Four in Grey/Stripe
The main reason I love Swiftwick is their versatility! They have multiple styles with different purposes. The Aspire line is lightweight and fitted; the Pursuit line, built for trails, is made from merino wool; and the Maxus line has extra padding for long efforts.
And to make things easy, they label their different sock heights by numbers referring to the inches the sock rises above the ankle. The Zero is a no-show, the One is low-cut, the Two quarter, and so on, all the way up to Twelve, a full calf compression sock! The Four is my favorite height, fitting like a mini crew sock. It works for the trail, the road, biking, and any other sport. I wear the Pursuit in cold weather, and the Aspire in warm weather.
As far as performance, I am yet to find any sock that wicks sweat as well as Swiftwick! They use a special fiber called olefin, which is highly breathable and durable. I have socks from Swiftwick that are eight years old and show no sign of wearing out soon.
Come to Terra and check out our selection! We have multiple cuff heights, including some Great Smoky Mountain themed crew socks.
My Favorite Things About Race Timing
Thinking about a fundraiser for your organization or club? Love running races and always dreamed of putting on your own? In addition to our retail store, Terra Running Company has been hired by organizations to time races for over 5 years now. We have timed 5k’s to marathon’s, trail races, kids fun runs, mountain bike races, and cross country races. We use state of the art race timing hardware and software to make sure race results are quick, accurate, and easily accessible to participants. Race timing is a unique part of our business and here are some of my favorite things about race timing:
All the people we’ve met! The opportunity to work with people I would never have been able to otherwise is always a great experience. We work with nonprofits, schools, churches, golf clubs, women’s groups, and small businesses.
The places that race timing has taken us! I have been able to time races on pumpkin farms, in the mountains, in towns in Alabama I have previously never heard of, and in every Cleveland park. I loved sneaking away during the 50 mile mountain bike race at Lula Lake to find the famous waterfall, and meeting the barn carts at the pumpkin farm in Athens. Actually spending a day at the race site is always an adventure.
Seeing runners accomplish their goals! It is a unique perspective to be at the finish line of a running race. It is an experience to see the supporters anxiously waiting for their runner to finish, the families who cross the line together, and seeing the emotion on the face of runners at the end.
If you are interested in learning more about putting on a race or having Terra Running Company time your race, email me at Brittany@TerraRunning.com. Over the past 5 years, we have found that having your race professionally chip timed shows potential sponsors that you are serious about putting on a quality event. Using Terra Running Company as your timer gives potential participants the confidence that their efforts will be taken seriously with reliable and timely results.