7 Years of Terra Running Company
February 3, 2016, was an exciting day in Cleveland! Terra Running Company, then located on Georgetown Road, opened our doors for the first time! At the time, I owned a running and outdoor store in Blue Ridge, GA called Terra Outfitters, and this was the sister store. On the evening of February 3, Scott's Bicycle Center was hosting a tri-night with speakers and discounts and we decided to combine the opening with their well-attended event. We were located in the same parking lot as Scott's Bikes and shared lots of the same customers. The tri-night was a huge success and the 30 or so customers who came to Scott's for the event migrated next door to check out the new Terra Running Company!
Over the past 7 years, there have been lots of changes at Terra Running Company. Most prominently, we purchased the downtown building where we are now located in 2017 and completely renovated it. Terra Running opened in our current location the weekend of the Cleveland Half Marathon & 5k in May 2018. (Cleveland Coffee & Market opened 1 month later as Bear Brew Coffee June 1, 2018.) The proximity to Cleveland Coffee & Market has been a great improvement to the store environment. It has been a great way to meet new potential customers who many not think to check out a running specialty store on their own. We also began timing races soon after opening in 2016. We put on a few of our own races (who remembers the Tall Betsy 6k?!) and started working with race directors to time races right away. We carried most of the same brands, but have since added ON, Superfeet and The North Face.
Some things still haven't changed, and we hope never will! 7 years later, we are still committed to the best customer service in Cleveland. We are the only place that carries many of the top shoe brands, and the only place in the area to get fit for shoes. Over the years, I have been blessed to be a part of so many employees lives over the years, witnessing graduations, marriages, and transitions to "real" jobs. The relationships I have cultivated with these employees has been some of the most rewarding part of owning Terra Running Co over the years.
Looking ahead, we are excited to continue to improve operations here at Terra Running Company. We are always coming up with new ideas, and you can look forward to more Terra Girls podcasts, a Terra Kids Run Camp, some new races, and new accessories and apparel brands hitting the store soon! We are continually thankful for the support of the community and our loyal and supportive customer base.
Cheers to 7 years, and many many more!